Furtastic Friends Pet Sitting Brand Identity

I am an animal enthusiast and offer pet sitting on the side. Since I want to attract people of all ages, going with a neutral and simplistic route was the best option. I created mockups to demonstrate how the fonts and colors will appear on a flyer, business card, and apparel.

There are two logos used. The one with an arch goes on apparel and business cards, and the secondary logo is the horizontal logo that goes on advertisements.

Client: Personal Project
Demographics: Adults of all ages
Typography: Sweetie Summer, Swiss 721 Condensed Bold, Swiss 721 Regular
Colors: Pantone 556 C, Pantone Cool Grey 11 C, and Pantone 155 C