Loose Locks Body Wash Package Design

I wanted to evoke a serene feeling when the product is viewed. I experimented with san-serif and serif fonts and chose Baskerville and Verdana. As far as the gradient, I wanted to go with soft shades to communicate that tranquil feeling to the audience. I've also pieced together some mockups as visuals so viewers can see the design on a product.

Client: Personal Project
Demographics: Teens and young adult females
Typography: Baskerville Old Face, Verdana, and Baskerville Italics
Colors: 46-9 C, 52-3 C, 71-9 C, 115-2 C